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It is not a problem hiding in plain sight it’s a challenging problem hiding in plain sight. The checkout conversion problem amounts to nearly $1T in abandoned checkouts in the US alone every year, and upwards of $10T globally. When you overlay the complexities of browsers and devices, mobile cart abandonment skyrockets to 85% compared to 70% on desktop. This is upwards of a $10T problem globally and can be due to unexpected shipping costs, account creation requirements, payment security concerns, poor error handling, and long and confusing forms amongst many other issues. Bolt, one of Fast’s direct competitors, talked about it at length in their Democratizing Commerce Manifesto: The checkout experience represents an unprecedented opportunity. The E-commerce Payments Infrastructure Market If I had a First 1000 store, I am confident I would tolerate more reconciliation work if Fast improves my revenue by 50%-100%. If a store with a 2% visitor to buyer conversion shot up to 3% or 4% because of Fast, nothing else really matters. The bet Fast made is this fragmentation and effort needed to reconcile data from two separate systems is well worth it if Fast improved checkout conversion and netted their merchants more money in their pocket. The two systems have different integrations they work with and send data to.
#FAST CHECKOUT FULL#
The two systems have different customer orders if a merchant is running Fast Checkout for buying a single product with 1-click checkout and Bigcommerce Checkout to manage a full cart. One thing I have to get across, though, when using Fast for product checkouts, it completely replaces the payment provider (Stripe, Braintree, checkout) and all the benefits of the infrastructure those providers have to offer.įast lives side-by-side with existing checkout solutions, but it does not talk or integrate with them. Fast made it easy “test it out” without breaking anything that currently works.įaster Time to Market: Focusing on express checkout for a single product is one flow that Fast could standardize across all its merchant customers. Shorter Sales Cycle: Fast offers a better alternative to an existing solution but works alongside them. More straightforward Implementation: Fast did not have to deal with all the complexities of building an end-to-end checkout solution There are a few benefits I believe to being a complementary (rather than replacement) product to existing checkout solutions: But for multiple products, I would have to go through the traditional checkout process. If I’m buying a single product, I could check out Fast. Instead of repeatedly re-entering your Name, Address, and Card details with a purchase, I can use their 1-click checkout button to order any SKU, Fast.įast facilitates product checkouts. People who regularly shop on Amazon are familiar with the concept. Nulla ornare lectus non.Fast is a 1-click checkout company. Lorem ipsum dolor sit amet, consectetur adipiscing elit. It was an honor to pour our heart and soul into building Fast. Buying online has been forever changed, and we have all of our partners to thank for that.
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Together, we have done that with bringing one-click and headless checkout into the mainstream. But even in those situations, they pave a way that all others will follow. Sometimes trailblazers don’t make it all the way to the mountain top. While you’ll no longer see the Fast button at checkout, we are incredibly proud of the community we assembled and our collective work to democratize commerce through Fast’s one-click checkout experience. We created a partner community that is collaborative, vibrant, and global in the past 19 months – and we are deeply grateful that you took the leap of faith and joined Fast in this journey. I will be forever grateful to our channel, platform, tech, publisher, and sports partners and Fast Ambassadors who shared our vision for improving the system of buying online and who refused to settle for the status quo. With that, we regret to share that we have made the difficult decision to discontinue Fast Checkout as a payment method for our sellers and partners. After making great strides on our mission of making buying and selling frictionless for everyone, we have made the difficult decision to close our doors.
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